For better or worse, search engines algorithms are what decide on whether your website (and hence your brand) will be seen by the market that you’re targeting. Not only do companies like Google hold the keys to the city, they own the door and the city! That’s why having a good Search Engine Optimisation (SEO) strategy makes a lot of commercial sense because when done correctly it will lead to more traffic that will ultimately turn into sales. |
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WHY WOLFCASTLE?SEO starts with a voyage of discovery to understand which search terms are most appropriate for your business. This is a balancing act between finding those terms that fit what your company does whilst also looking at how likely you are to rank against the competition in your chosen geographical region which could be global, national or local.Once that task has been completed Wolfcastle will develop a multifaceted strategy designed to satisfy the many signals that Google actively analyses to determine the quality of your website. The type of activity pursued includes adding fresh content through blogging and case studies, on-page optimisation, link building and reporting.It’s an ongoing process that requires a certain amount of time and investment but once established will pay dividends. |
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