PPC advertising creates a lot of useful data that can be used to track your customers as they navigate themselves along the sales process via your website. This gives you extremely useful ROI figures that can be used to determine the success of each PPC campaign that you run. For example, if you spend £X on PPC that generates sales of £Y, once you factor your gross profit margin into the equation, it’s very easy to accurately measure the success of the exercise.

WHY WOLFCASTLE?

Not only will Wolfcastle work out which search terms are best for your PPC campaigns based on your product offering and geographical location to be targeted, we’ll continually monitor the effectiveness of each campaign to ensure it’s working as best as it possibly can. This includes strategy, the messaging and copy used in each advert, optimisation and testing.

It’s also very important that your website is up to the task of effectively converting your PPC visitors into sales. We’ll therefore ensure all landing pages have strong calls to action and the user experience is seamless from arrival through to checkout.