For many people (let’s call them potential customers), this will be the first time they experience your brand having arrived from a Google search, a social post, Pay Per Click ad or some offline advertising. As an aside just think about the effort it’s taken to get them there in the first place through all of that marketing, hard work and cost. First impressions count and if the language you’re using isn’t up to their expectations of your business then the damage has already been done. Opportunity lost to a competitor? Highly likely.

Conversely If you get your copy right, it will be a tipping point for your website because that’s when you’ll get real engagement from your potential customers.

WHY WOLFCASTLE?

Working alongside our Search Engine Optimisation team, our writers will craft copy for you with the soul intention of making your site the most useful and relevant for your target market. They’ll write the kind of content that other sites want to link to and share that’s brimming with personality and most importantly is perfect for you and your brand.

Our copywriters do this through hard graft, research and by getting to truly understand what you do.