From this perspective one of the most effective ways to determine which tone of voice is most suitable for your brand is to think of it as a person. Is it serious, lively, playful, formal or professional? The language these traits bring to mind will most likely be those most suitable to connect with your customers.

However, your tone of voice also needs to reflect your brand essence and your value propositions. If one of your core values is trustworthiness and professionalism it’s unlikely that a light-hearted tone of voice will be right for you. It’s a fine balancing act that needs careful thought and consideration.

HOW DO WE DO IT?

We follow a similar process as to that used in the creation of a brand toolkit in which we interview key stakeholders, analyse existing literature both online and off, and examine your target market by creating customer personas. The result is a comprehensive messaging guide that summarises how you present your communications through the written word.

WHY WOLFCASTLE?

Our team has written dozens of messaging guides for many clients in a variety of industries. We take a practical and collaborative approach by involving stakeholders from the outset to craft a tone of voice that will sit perfectly with your brand and your target market.