wolf logo
  • HOME
  • BRANDING
    • Your Brand Toolkit
    • Tone of Voice
    • Rebranding
  • MARKETING
    • Strategy
    • Communications
    • Photography
    • Video
  • COPYWRITING
    • Advertising Copy
    • Website copy
    • Blog Content
    • Case Studies
  • DIGITAL
    • Search Engine Optimisation
    • Pay Per Click
    • Email Marketing
  • BLOG
  • CONTACT
 
Tone of Voice

In the same way that you want your visual communications to be consistent across your brand, it’s essential that your writing has a constant tone to it as well. This reassures your customers by demonstrating that everything is coming from one reliable single source creating a sense of solidity, dependability and honesty. Look at it as the personality of your brand.

Tone of Voice

In the same way that you want your visual communications to be consistent across your brand, it’s essential that your writing has a constant tone to it as well. This reassures your customers by demonstrating that everything is coming from one reliable single source creating a sense of solidity, dependability and honesty. Look at it as the personality of your brand.

 

From this perspective one of the most effective ways to determine which tone of voice is most suitable for your brand is to think of it as a person. Is it serious, lively, playful, formal or professional? The language these traits bring to mind will most likely be those most suitable to connect with your customers.

However, your tone of voice also needs to reflect your brand essence and your value propositions. If one of your core values is trustworthiness and professionalism it’s unlikely that a light-hearted tone of voice will be right for you. It’s a fine balancing act that needs careful thought and consideration.

HOW DO WE DO IT?

We follow a similar process as to that used in the creation of a brand toolkit in which we interview key stakeholders, analyse existing literature both online and off, and examine your target market by creating customer personas. The result is a comprehensive messaging guide that summarises how you present your communications through the written word.

WHY WOLFCASTLE?

Our team has written dozens of messaging guides for many clients in a variety of industries. We take a practical and collaborative approach by involving stakeholders from the outset to craft a tone of voice that will sit perfectly with your brand and your target market.

WOLFCASTLEContact us

INSTAGRAM

Latest from the blog

PRIVACY POLICY
COOKIES



© WOLFCASTLE AGENCY LTD COMPANY NO. 10562840 | VAT NO. 270 8781 77

Subscribe to our Newsletter
Please wait
Try again

WOLFCASTLEContact us

Tel: Nottingham 0115 859 0778
Mob: 07890 299081

INSTAGRAM

Latest from the blog



PRIVACY POLICY
COOKIES



© WOLFCASTLE AGENCY LTD
COMPANY NO. 10562840 | VAT NO. 270 8781 77



Subscribe to our Newsletter
Please wait
Try again


WOLFCASTLEContact us

Tel: Nottingham 0115 859 0778
Mob: 07890 299081

INSTAGRAM






Latest from the blog



PRIVACY POLICY
COOKIES



© WOLFCASTLE AGENCY LTD COMPANY NO. 10562840 | VAT NO. 270 8781 77



Subscribe to our Newsletter
Please wait
Try again